PROJECT
I did the album cover and vinyl jacket design for The Spot by the band Perren, the first release from Callback Projects. The recording space had movers blankets hanging around the room for DIY acoustic treatment. For the album cover, the band envisioned the album name written on masking tape and stuck to a movers blanket. I wanted to take this idea a little further.
Starting with a collection of photographs from the recording space in Woodstock, NY, I created a seamless collage using the best elements from the photos and converted it to halftone dots for screenprinting. I formatted the track listing with a font by Fatih Hardal. After the band approved my digital mockup, I brought a movers blanket to Funhouse in Brooklyn and helped align the screen. I later asked a film photographer I met in my neighborhood to photograph the final blanket print with his medium format camera outdoors. While he developed the photos I finalized the design for the record jacket with all the images, legal copy, credits, and lyrics. I used halftone images to design a t-shirt and a concert poster.
MY ROLE
designer
CONTRIBUTIONS
+ designed and packaged all assets for vinyl jacket printing and promotion
+ developed style guide for record label
+ designed digital collage
+ worked with screenprinter
+ found and worked with film photographer to photograph screenprinted movers blanket
+ designed vinyl record center label, inner sleeve, and jacket
+ reviewed and edited lyrics to be consistent with audio
+ designed t-shirt
+ designed listening party and concert poster
RESULT
A complete digital and physical rollout of a record label's first release.
TEAM
Perren (band)
Callback Projects (record label)
Funhouse (screenprinter)
Aidan McCormick (photographer)
Benjamin Wichman (designer)
